Benjamin CoxChicago, Illinois, United States
The North Alliance
BA, Marketing, 2003
BBA, MBA (Loyola)
Benjamin works as a partner and VP, Strategic Planning at Making Waves (The North Alliance), where he leads the digital agency's planning efforts. Benjamin has served as counsel for marketing initiatives across social, digital, and traditional domains, building complex content campaigns and integrated strategies from brand platform to media selection. His client list spreads across industry verticals up and down the public and private sector, including Electrolux, AMEX, Landry's, Symetra, Seura, Toyota Motor Company, Humana Inc, SAP AG, Zebra, eBay’s Braintree, and Fibre-Craft’s Springfield Collection. Prior to joining the agency-life, Benjamin oversaw marketing disciplines across a handful of lifestyle brands. He holds a B.S. in marketing from Northern Illinois University.