Daniella PetingChicago, Illinois, United States
Award-Winning Global Social Media Marketing Strategist and Thought Leader
Manager, Social Communications and Digital Channel Strategy – Scientific Publications
I am an award-winning, HootSuite-certified social media marketing expert with more than 15 years of B2B, B2C, agency and in-house experience in commercial real estate, education, finance, manufacturing, nonprofit, retail and telecommunications.
I am also a thought leader who is actively involved in professional organizations that promote social media best practices.
In my current position, I will be:
- defining best practices for social media strategy and campaign implementation
- building audience identification models to meet KPIs and conversion targets
- working closely with content marketing to drive product growth internationally
- offering leadership across all social platforms and driving growth in emerging tech and trends
- managing stakeholder relations across multiple publications with differing needs and time-pressures
- managing and developing staff and acting as the main POC for all future hires