Nick Fatigato

BA Communication and Media Studies, 2016

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After graduating from Loyola Chicago in 2016, I began working at Pace Suburban Bus - a governmental business that was seeking a project coordinator. I helped assist potential commuters find reasonable and less costly methods to travel to work. This was called the Pace Rideshare Program. I worked with a team to improve brand development and monitoring website traffic analysis - all while working with the public directly and fielding questions throughout the day via email and phone.

After a year, I realized that this was not aligning with my passions, so I decided to venture into the private sector. I worked as a digital analyst for a mortgage company for about 6 months, then moved on to sales at the Yelp! headquarters in Chicago. I didn't enjoy sales, so I quickly pivoted to another position that opened up in the suburbs.

I began working for Straight North, a digital marketing company in Downers Grove, IL , and have since discovered an industry that fits my attitude, strengths, and passions. I started out as an entry-level employee, analyzing lead data for our clients. I moved through the ranks, eventually becoming a content marketing specialist. In that role, I would reach out to blogs, businesses, or online publications and try to form mutually beneficial content partnerships.

I was promoted to a new department shortly thereafter and maintain my current position of Search Engine Optimization (SEO) Specialist. I have been working national client accounts for 2 years and am now the assigned expert of our ECOM sector of clients.